Released on = February 28, 2007, 5:16 am

Press Release Author = Be Rapt Limited

Industry = Consumer Services

Press Release Summary = Until recently finding a gift on the internet was doomed to
failure unless you were looking to find that joke gadget gift to give to a work
colleague at the office Christmas party. Until now that is. BeRapt is coming up
trumps where the others fail miserably. An easy to use website, quality gifts for
all recipients and occasions, the option of having the gifts engraved, embroidered
or embossed without leaving our seats and distinctively impressive packaging.sign us
up.

Press Release Body = As a former lawyer Kate Cade knew nothing about running a
gift-giving business and very little about the intricacies of the internet, so it
came as a bit of a surprise that she ended up launching BeRapt, an online gift store
dedicated to helping customers celebrate and nurture their most important
relationships with unique gifts and an unequalled gift-giving experience.

In 2005 while searching the internet for a 5th wedding anniversary gift for her
husband, she discovered a black hole where upscale gift stores should have existed.
\"Initially, I thought the idea of opening an internet gift store was crazy because
there were so many gift businesses on the internet. But then I realised that this
was exactly the reason to go into it. All of those businesses were offering the same
novelty type gifts and doing little to provide a unique memorable gift experience
for both the gift-giver and the gift recipient.\"

Over the next year, she studied the existing gift market intensively; developed a
simple, elegant and easy to use website; and sourced an inspired and growing
collection of imaginative gifts. In October 2006, BeRapt was launched offering an
exciting selection of gifts for all occasions and recipients, priced from £15 up to
£250. The ability for customers to personalise their gifts by engraving,
embroidering or embossing them and then have them gift-wrapped in a branded,
high-quality red box with a hand-tied ivory ribbon set BeRapt apart from its
competitors. A recent customer enthused that with a glass of wine in hand and no
queues in sight, she managed to arrange her niece\'s christening gift, have it
engraved and delivered to her in a stunning red box all with a few taps on the
keyboard. To order, or for more information, visit www.berapt.co.uk or call 0800 634
3309.


Web Site = http://berapt.co.uk

Contact Details = Kate Cade
61 Castellain Mansions
Castellain Road
London, UK
W9 1HE
Tel. 0800 634 3309
Fax. 0207 286 8374
Email. kcade@berapt.co.uk